An important moment takes place in 2002. After years of experience as co-owner of Bakkerij van Diermen, Johan van Diermen starts a company specialised in export; Export Partner. In the preceding years the bakery had developed from a local Spakenburg bakery to a major player in the export of cream puffs. The puffs are now on the shelves in more than 45 countries. Inspired by this Export Partner’s goal was created: to help other companies in their international trade and thus increase their turnover abroad.