Seoul Food & Hotel

South Korea is a dynamic player in the food and hotel industry and the demand for new trends and innovations is more powerful than ever. If you want to stay on top of the ever-changing food and hotel industry in South Korea, you absolutely cannot miss the Seoul Food & Hotel (SFH) 2024. It’s the biggest B2B fair in the region and takes place from June 11 to 14, 2024. 

Why is the SFH so interesting to you?

The food and hotel industry in South Korea is undergoing a remarkable transformation to improve the quality of services provided. This has resulted in numerous innovations and advancements within the sector. For those involved in either industry, the SFH is an exceptional opportunity to explore various options. It is not merely a fair, but also a dynamic platform where ideas are exchanged, partnerships are formed, and growth is fostered. 

What can you expect from the SFH?

Seoul Food & Hotel (SFH) 2024 is poised to have a profound impact on the Korean catering and food industry. With the previous event garnering participation from 1,500 exhibitors across 40 countries and attracting 54,000 visitors, we anticipate an even more impressive turnout in 2024. This is a testament to South Korea’s growing prominence in the sector. The event will showcase a diverse array of food products, beverages, catering equipment, and hotel supplies, with a keen focus on innovation and sustainability. Furthermore, the conference will delve into the latest trends and technological advancements in food processing and hospitality. SFH 2024 will be a pivotal gathering for shaping the future of the catering and food industry, especially in the thriving Asian market.  

The Netherlands Pavilion at SFH

To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on: 

• A prime location at the fair; 
• Excellent visibility with an eye-catching NL Pavilion; 
• Dutch look & feel, but focus on your company with its unique style and brand recognition; 
• With white-finished walls;
• No worries about registrations with the fair organisation or the building of the stand; 
• Cool stand design with luxury finish and your company logo prominently displayed; 
• Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.); 
• Extensive networking opportunities; 
• An enthusiastic Export Partner team on-site (all fair days); 
• And much more (except unforeseen costs).

Register for the NL Pavilion

We offer you an all-inclusive package at the SFH for €950* per square meter. In addition, you pay a one-time registration fee of €795,- excluding VAT and travel and accommodation costs. Feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below:  

E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475 

*This is a price indication

Intrigued and want to know more? Take a look at the website of the Seoul Food & Hotel!