FOODEX Japan ⋆ Export Partner


The Japanese economy is currently undergoing a transformation phase, presenting excellent prospects for Dutch entrepreneurs. In particular, the Japanese food and beverage industry is experiencing rapid growth, creating an unprecedented demand for foreign products and innovations. Take advantage of this opportunity and attend the FOODEX fair in Japan from March 5 to 8, 2024. 

Why is Japan the ideal market for you at the moment?

Japan is renowned for its appreciation of quality and distinct flavours, which opens up numerous opportunities for Dutch food and beverage companies. The growing trend towards health and sustainability awareness in Japan has led to a surge in demand for innovative, healthier foods like organic products and alternative proteins. Additionally, the mature Japanese economy offers numerous opportunities for Dutch entrepreneurs to benefit from the wide range of segments in the food and beverage industry. 

What can you expect from FOODEX?

For many years, FOODEX Japan has been the most prominent food fair for the Japanese market. Tokyo Big Sight in Tokyo is the gathering point for buyers from trading houses & wholesalers, hotel and restaurant chains, and retailers like AEON, Costco, 7-Eleven, and Rakuten to scout for your products for the Japanese market. The 49th edition of FOODEX Japan will bring together 2500+ exhibitors and 80000 visitors from over 60 different countries. The sector ranges from fruits and vegetables to (alcoholic) beverages, and everything in between. For four days, Tokyo will be the hub of food and beverages that the Netherlands has to offer to the Japanese consumer. Buyers are on the lookout for new products to expand their assortment list and gain new knowledge. Japan, with its appreciation for quality and innovation, offers unique opportunities for Dutch F&B exports. Reduced trade barriers and a growing demand for healthy, sustainable products make it a top location for Dutch F&B companies looking to expand. 

The Netherlands Pavilion

To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on: 

  • A prime location at the fair; 
  • Excellent visibility with an eye-catching NL Pavilion; 
  • Dutch look & feel, but focus on your company with its unique style and brand recognition; 
  • With white-finished walls;
  • No worries about registrations with the fair organisation or the building of the stand; 
  • Cool stand design with luxury finish and your company logo prominently displayed; 
  • Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.); 
  • Extensive networking opportunities; 
  • An enthusiastic Export Partner team on-site (all fair days); 
  • And much more (except unforeseen costs). 

Register for the NL Pavilion

We offer you an all-inclusive package at FoodEx for 950,- per square meter. In addition, you pay a one-time registration fee of €795,- excluding VAT and travel and accommodation costs. Registration is open until January 20th, 2024. Feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below: 

E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475 

Intrigued and want to know more? Take a look at the website of the FoodEx Japan.