Food & Hotel Malaysia ⋆ Export PartnerExport Partner

Food & Hotel Malaysia


Malaysia’s economy is currently experiencing a significant turning point, presenting Dutch entrepreneurs with numerous promising opportunities. The food and beverage industry, in particular, is rapidly expanding and creating a vast demand for foreign products and innovations to support its growth. To take advantage of this, it’s essential to participate in the Food & Hotel Fair in Malaysia from September 19 to 22 in 2023.

Why is Malaysia so interesting to you?

The economy of Malaysia is experiencing remarkable growth and is rapidly becoming easier accessible, presenting exciting opportunities. Malaysia is on track to achieve high-income status between 2024 and 2028. With increasing incomes, a wider range of products is becoming available to a significant portion of the population. Demand for healthier, innovative food options such as organic products, alternative proteins, and free-from-food items is on the rise in the country. 

What can you expect from the FHM?

The Food & Hotel Malaysia (FHM) is back with its 17th edition, offering a platform for import and export businesses to connect. This culinary event is a must-attend for importers, distributors, category managers from retail and food service, and anyone in the food industry. With over 25,000 professional visitors expected from the region and beyond, this year’s show promises to be bigger and better than ever before. The 1500 exhibitors from around the world, including the Dutch, will have guaranteed traffic to showcase their products. If you’re looking for new opportunities on the international stage, don’t miss out on this incredible event! 

The Netherlands Pavilion

To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on: 

  • A prime location at the fair; 
  • Excellent visibility with an eye-catching NL Pavilion; 
  • Dutch look & feel, but focus on your company with its unique style and brand recognition; 
  • With white-finished walls;
  • No worries about registrations with the fair organisation or the building of the stand; 
  • Cool stand design with luxury finish and your company logo prominently displayed; 
  • Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.); 
  • Extensive networking opportunities; 
  • An enthusiastic Export Partner team on-site (all fair days); 
  • And much more (except unforeseen costs).

Register for the NL Pavilion

We offer you an all-inclusive package at Food & Hotel Malaysia for 895,- per square meter. In addition, you pay a one-time registration fee of €795,- excluding VAT and travel and accommodation costs. Registration is open until September 10th, 2023. Feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below: 

E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475 

Intrigued and want to know more? Take a look at the website of the Food & Hotel Malaysia.