Food & Hospitality China

China is making its return on the global stage with twice the vigour, and the demand for new products in the food and beverage industry is higher than ever. Do you want to seize this opportunity? Then make sure you’re part of the Food and Hospitality Fair in Shanghai, running from November 8 to 10. 

Why is China so compelling for you right now?

The country has been in isolation for the past three years and is eager for progress, particularly in the food industry. There is a significant opportunity available. The Food & Hospitality China (FHC) event is an ideal chance for Chinese buyers to discover new ideas and innovations. Dutch food products have a favourable reputation in China, particularly since Chinese consumers are becoming more conscious of healthy, high-quality food and beverages.

Besides healthy food options, there are other exciting trends emerging in the Chinese market. For instance, more people are cooking at home due to the COVID situation, leading to a growing demand for nutritious ingredients and meals. “Plant-based proteins” are also gaining popularity as a substitute for meat, and there is increasing success in the market for “comfort food” such as snacks, ice cream, and chocolate. Consumers are also showing interest in healthier alternatives to these treats. The rise in cheese consumption in China seems unstoppable for the time being. With a population of 1.4 billion, the market is colossal and in combination with the Netherlands’ excellent reputation in the field of cheese, this presents tremendous opportunities! 

What can you expect from the FHC?

The FHC plays a vital role in the Chinese food and beverage industry, especially for multinational or smaller corporations looking to enter China’s growing food and catering sector. It’s an essential event that cannot be overlooked. The 26th edition of the FHC is set to offer three days of trade where import and export intersect. With 135,000 professional visitors, a good turnout is assured. Expect importers, distributors, category managers from retail and food service, and everything in between. With space for only 3000 exhibitors, this presents a unique opportunity for you as a Dutch entrepreneur.  

The Netherlands Pavilion at the FHC

To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on: 

• A prime location at the fair; 
• Excellent visibility with an eye-catching NL Pavilion; 
• Dutch look & feel, but focus on your company with its unique style and brand recognition; 
• With white-finished walls;
• No worries about registrations with the fair organisation or the building of the stand; 
• Cool stand design with luxury finish and your company logo prominently displayed; 
• Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.); 
• Extensive networking opportunities; 
• An enthusiastic Export Partner team on-site (all fair days); 
• And much more (except unforeseen costs).

Register for the NL Pavilion

We offer you an all-inclusive package at the Food & Hospitality China for €925,- per square meter. In addition, you pay a one-time registration fee of €795,– excluding VAT and travel and accommodation costs. Registration is open until October 10th, 2023. Feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below:  

E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475 

Intrigued and want to know more? Take a look at the website of the Food & Hospitality China.