FHA Food & Beverage ⋆ Export PartnerExport Partner

FHA Food & Beverage


Make sure you don’t miss out on the biggest B2B event for the food and hospitality industry in the APAC region, the FHA-Food & Beverage Fair. Taking place from April 23 to 26, 2024, it’s the perfect opportunity to tap into the exciting hub of progress and growth in Singapore, where there is a thriving demand for cutting-edge technologies and culinary advancements. 

Why is the FHA so interesting for you?

Singapore’s food and beverage industry is a prominent hub for food and hospitality in Asia, with a projected value of € 4 billion by 2024. The market’s growth potential is evident by its expected CAGR of 2.7% from 2021 to 2024. 

Attending the FHA-F&B is an excellent opportunity to tap into this thriving market. With over 2,000 exhibitors and 80,000 attendees from more than 100 countries, the event provides ample opportunities to network with influential industry players, discover innovative trends, and showcase your brand to a diverse audience. Moreover, Singapore is a gateway to the larger Asian market, projected to exceed USD $ 4.2 trillion by 2024. 

By participating in the FHA-Food & Beverage Fair, you can gain valuable insights into the latest trends, tastes, and preferences of the Asian consumer. It’s a chance to connect with potential buyers and decision-makers from the industry. No doubt, this fair is more than just a fair, but a springboard to success in the thriving food and hospitality industry of Asia. 

What can you expect from the FHA?

The FHA is the ultimate event in the food and hospitality industry, attracting exhibitors and visitors from all corners of the world. You can expect to discover the latest and greatest food products, beverages, equipment, and hospitality technologies. The fair also offers a range of seminars and demonstrations that provide valuable insights into the most recent industry trends and advancements. 

Since its inception in 1978, the FHA has been widely regarded as the premier platform for food and hospitality professionals to gain knowledge, establish connections, and conduct business. Don’t miss this opportunity to elevate your brand in the thriving food and hospitality market of Asia. Secure your place at the Netherlands pavilion now and join the culinary movement at FHA 2024 with confidence! 

The Netherlands Pavilion at the FHA

To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on: 

  • A prime location at the fair; 
  • Excellent visibility with an eye-catching NL Pavilion; 
  • Dutch look & feel, but focus on your company with its unique style and brand recognition; 
  • With white-finished walls;
  • No worries about registrations with the fair organisation or the building of the stand; 
  • Cool stand design with luxury finish and your company logo prominently displayed; 
  • Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.); 
  • Extensive networking opportunities; 
  • An enthusiastic Export Partner team on-site (all fair days); 
  • And much more (except unforeseen costs).

Register for the NL Pavilion

We offer you an all-inclusive package at the Food & Hotel Asia for €950,- per square meter. In addition, you pay a one-time registration fee of €795,- excluding VAT and travel and accommodation costs. Feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below: 

E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475 

Intrigued and want to know more? Take a look at the website of the FHA Food & Beverage.