Agenda
Africa’s Big 7
01/06/2024 - 30/06/2024: Johannesburg, South-Africa
In 2024, Africa’s Big 7 is the place to be if you want to capitalize on the immense potential of the food and beverage industry in the African continent. It is the biggest trade fair of its kind, and attending it will give you the opportunity to be part of the exciting growth that is happening in this market. Don’t miss out on this chance to make a bigger impact on the world stage (exact date to be determined).
Why is Africa so interesting to you?
South Africa is the perfect location for the event, as it boasts the largest and most developed economy in Africa. Its food and beverage market is highly advanced and rapidly growing, making it an ideal trade gateway to other markets on the continent. With a current value of $313 billion, the food production sector is one of the largest in Africa, and it is expected to reach $1 trillion by 2030. Furthermore, the middle class in Africa is estimated to consist of 170 million people, who typically spend between $11 and $110 per day. Remarkably, the South African food industry is experiencing exponential growth, with a projected market volume of $122 million by the end of 2023, due to a 10.5% growth rate.
What can you expect from Africa’s Big7?
Africa’s Big7 is an indispensable event for companies aiming to establish themselves in the burgeoning African food and hospitality industry. With a vast number of professional visitors, including importers, distributors, category managers from retail and hospitality, and more, this three-day trade event is the perfect platform to showcase your products and services. As an entrepreneur, you will find a unique opportunity to connect with importers and exporters and make a lasting impression. With limited space for exhibitors, make sure you grab this chance to stand out!
The Netherlands Pavilion at Africa’s Big7
To make you stand out during this fair, we organise the globally renowned Netherlands Pavilion. This pavilion has a unique and striking appearance that visitors can’t miss, with plenty of space for the branding of your company. On top of excellent visibility, we will take care of everything from A to Z, so you can fully focus on sales and marketing, and you can always count on:
- A prime location at the fair;
- Excellent visibility with an eye-catching NL Pavilion;
- Dutch look & feel, but focus on your company with its unique style and brand recognition;
- With white-finished walls;
- No worries about registrations with the fair organisation or the building of the stand;
- Cool stand design with luxury finish and your company logo prominently displayed;
- Fully furnished stand, equipped with all necessities (tables, chairs, power outlets etc.);
- Extensive networking opportunities;
- An enthusiastic Export Partner team on-site (all fair days);
- And much more (except unforeseen costs).
Register for the NL Pavilion
Register and feel free to schedule a consultation with one of our experts, Daan Busscher or Joep van den Akker. They can be contacted via the information provided below:
E: [email protected] | T: +31 (0)6 – 24 16 90 17 | E: [email protected] | T: +31 (0) 30 29 36 475
Intrigued and want to know more? Take a look at the website of Africa’s Big 7.
